There is no getting away from it. Technology is all around us, and has become an integral part of how we communicate, share information and even socialize. And while the online world is most often associated with younger generations, those over the age of 65 are the fastest growing segment of society using the computer for personal use.
“Whether it’s staying connected with friends and family via email, playing games to keep our brains healthy and active, or simply surfing the net for the latest news and information, seniors are using computers in ever increasing numbers,” says Loris Parekh, director of digital communications at Revera, a Canadian leader in seniors’ accommodation, care and services.
And the benefits don’t stop there. A UCLA study suggests that using the Internet, even for a relatively short period of time, can stimulate neural activity and could potentially enhance brain function and cognition in older adults.
“While there may still be a perception of a ‘digital divide’ between older adults and the more tech-savvy younger generations, the tools are there for everyone to take advantage of,” says Chris Bint, executive director of Elder Technology Assistance Group (ETAG), an organization that Revera is partnering with at select sites, and that is committed to helping seniors learn how to use and benefit from new technologies. “The beauty of the Internet is that it is free to everyone and it holds a wealth of information, tools and resources for anyone who wants to access it.”
Revera, which recently marked its 50th anniversary as a leader in seniors living and care services, embraced this philosophy with its newly re-launched web site.
“A priority for us with the new web site is to ensure it meets the needs and preferences of the people we are talking to most—people over the age of 65,” says Parekh. “Not only did we design the site to be clear and easy to read, we also included information and resources that would be of greatest interest to older adults and their families.”
The site includes information about home care services, retirement living and long term care options, as well as links to government services and assistance programs, general health information and links to seniors’ interests groups.
Read the original story at ReveraLiving.com